AMP HTML – the last hope of Open Web

October 7, 2015 8:54 pm Published by 1 Comment

Accelerated Mobile Pages project (AMP HTML) is an open source initiative started by Google.

The aim of AMP HTML is to be platform independent as possible so that the contents do not need to be optimized for each respective platform, which causes fragmentation and creates more work.

AMP_HTML

Google states that after discussing the need to improve “the entire mobile content ecosystem for everyone — publishers, consumer platforms, creators, and users” with content providers and other tech companies such as Twitter and WordPress, a new open framework called AMP HTML has been put together from existing web technologies.

https://www.ampproject.org/faq/#accelerated-mobile-pages-1

Unlike initiatives such as Apple News and Facebook Instant Articles which try to pull all web contents to their respective platforms, I feel that AMP HTML is an honest effort to keep the Open Web viable.

Lately, there has been a lot of talk about the death of Open Web among concerned developers and content providers.

http://gadgets.ndtv.com/apps/opinion/facebook-instant-articles-and-the-slow-death-of-an-open-web-697619

AMP HTML proposes to speed up mobile web space by fine tuning prefectching techniques and prevent the use of javascript. Web components and custom elements will be supported natively.

Going over AMP HTML spec, I couldn’t help but wonder, ‘hey!! isn’t this what html5 had promised many years ago?’

You can fork AMP HTML at Github.

https://github.com/ampproject/amphtml

If AMP HTML is able to load pages “instantly” as it is promising, this will keep the Open Web viable.

Please do note that WordPress is one of the technology partners for AMP HTML along with Washington Post and other content providers.

Will we be seeing AMP HTML based WordPress themes soon? I sure hope so.

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This post was written by hackya

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