What is Google’s Shopping Action?

March 19, 2018 4:15 pm Published by Leave your thoughts

People shop on Google. But they buy on Amazon. Google wants to change that. Google’s Shopping Actions is a new anti-Amazon tool which combats this problem.

Google’s Shopping Actions allow users to purchase items through Google Assistant and shopping ads in search results.

On Google search, the Google Express shopping service, and Google Assistant on home devices and mobile, shoppers can now save their payment credentials and make purchases from retailers with instant checkout. In exchange, retailers will give Google a cut of the profit from each purchase, which is different from the usual ad payments retailers make to Google for sponsored listings. Retailers will only pay Google when sales are made.

For example, now you can search on Google for a scented candle, see a listing for a brand on Target, then add it to your Google Express cart. Then, you might decide to order foil on your Google Home. Both items will be added to the same cart and can be purchased together through a “Google-hosted checkout flow,” the company says.

So far, companies like Target, Walmart, Home Depot, Costco Wholesale, 1-800-FLOWERS, and Ulta Beauty have signed on for the new program, as first reported by Reuters. The program is open to US retailers of any size. It was officially announced today, but some retailers like Target and Ulta have been testing it out for months.

Google’s Shopping Actions is open to all retailers. You can apply here.

https://www.google.com/retail/shoppingactions/

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This post was written by hackya