A recent survey conducted by Alignable which measures SMB (small to medium businesses) Trust Index shows that among small to medium businesses, WordPress comes out on top as the most trusted brand.
The survey was conducted on over 6,000 small businesses.
Yelp, the site that allows users to rate and review small businesses was poorly ranked. It had an NPS of -66. “The problem is, the majority of small business owners feel like they’re held captive to a certain extent by Yelp,” Groves said, noting that restaurants tend to view Yelp more favorably than other businesses. “What this score says is that there are lot more people with a negative trust factor of Yelp than a positive factor.”
As for Facebook, it received a low score of 24, continuing its downward trend.Tags: Alignable, facebook, small business, wordpress
Categorized in: All Things Considered
This post was written by hackya